01a_site_antitese_0901a_site_antitese_09

Antítese

Self initiated project aiming to show complete opposite realities between people that could have been the same. All subjects would have to live in the same city, have the same age and have never met each other. In a light conversation, the same 20 questions would have been asked and registered as a reflection on how our opportunities and choices can change us and shape us into who we are.

An-tith-esis - /anˈtɪθəsɪs/ n 1. A person or thing that is the direct opposite of someone or something else; 1.1. A contrast or opposition between two things; 1.2. A rhetorical or literary device in which an opposition or contrast of ideas is expressed; 2. (In Hegelian philosophy) the negation of the thesis as the second stage in the process of dialectical reasoning.


note: the pictures are just illustrative and not taken by me.
The copy is in brazillian portuguese and also a mere example.

My Role

Concept, Branding, Art Direction, UI/UX, Visual Design

00d_branding_antitese00d_branding_antitese
00e2_branding_antitese00e2_branding_antitese
00f_branding_antitese00f_branding_antitese
01a_site_antitese_0201a_site_antitese_02
01a_site_antitese_0801a_site_antitese_08
01a_site_antitese_0501a_site_antitese_05
03_site_antitese03_site_antitese